Naturelle

A Canadian Organic Latex Brand Shipping Across North America

Naturelle is a Canadian mattress brand based in Mississauga, Ontario, founded in 1981 and still family-owned. The site publishes prices in Canadian dollars and ships across Canada and the United States at reduced rates compared to standard shipping. The company operates online only, with no physical retail locations, but maintains a distribution network across Canada including Toronto, Montreal, Barrie, Nova Scotia, Alberta, Vancouver, Surrey in British Columbia, and Victoria in British Columbia, allowing some customers to inspect mattresses in partner showrooms before purchasing. The brand's entire philosophy centers on 100 percent certified organic latex, GOTS-certified organic cotton, and organic wool, chosen specifically to avoid the synthetic foams, flame retardants, and volatile organic compounds found in conventional mattresses. The company emphasizes sustainability and ethical production, and its parent company, Revor Group, holds an EcoVadis Silver sustainability certification from an international evaluation platform that assesses companies on environmental impact, labor and human rights, ethics, and sustainable purchasing practices.

The Core Lineup and Construction

Naturelle's mattress range consists of 3 core models, all built around a 100 percent natural latex core, with differences primarily in comfort level and materials around the latex. The Green Apple model is positioned as the value option, starting at 750 Canadian dollars and designed as a balance of comfort and support for a cool, responsive sleep. The Lavender model, described as the brand's most popular and best-selling option, starts at 899 Canadian dollars and is positioned as premium, offering balanced comfort and support ideally suited for those seeking a more relaxed, pressure-relieving sleep experience. The Grand Bed is the luxury tier, starting at 1,299 Canadian dollars and marketed as delivering deep, supportive comfort with a premium feel inspired by high-end hotel mattresses. All models use 100 percent certified organic latex as the core and are layered with GOTS-certified organic cotton and organic wool to create the finished mattress. The site does not provide detailed layer breakdowns, coil counts, or specific firmness ratings on a numerical scale for comparison. Naturelle also offers organic latex toppers separately, starting at 229 Canadian dollars, as well as organic pillows, duvets made from wool and silk and down, adjustable beds, bed sheets in GOTS-certified organic linen, and mattress protectors in organic cotton.

Who Naturelle Says Each Model Is For

The brand's marketing emphasizes that latex mattresses offer consistent temperature-neutral feel, superior responsiveness compared to memory foam, and exceptional durability, with a lifespan of 20 or more years compared to memory foam's 5 to 10 years. The site compares latex to memory foam and innerspring construction in a features table, stating that latex provides excellent cooling, best support, and best comfort compared to the average performance of other materials. The Green Apple and Lavender models are distinguished by comfort level and price point rather than by sleeping position or body weight, though the about page notes that each mattress is designed to deliver the perfect balance of comfort, support, and long-term durability for every sleep style. The brand does not make specific health claims about pain relief or medical benefits on the site. Naturelle emphasizes that all mattresses contain no chemicals and no off-gassing, addressing the concerns of chemically sensitive buyers. All models are GOLS-certified organic, confirming that the latex itself meets rigorous organic standards. The site notes that mattresses are odor-free and use a fresh latex process. The brand does not segment its lineup by sleeping position, body weight category, or heat sensitivity, instead leaving that distinction to customer preference and the 90-night comfort guarantee to allow a customer to test what works for them.

Trial, Warranty, Delivery and Support

Naturelle provides a 90-night comfort guarantee allowing customers to try the mattress for roughly three months and exchange it only if unsatisfied. The customer service page frames the guarantee this way: "the real test of individual mattress compatibility comes after having slept on it for a period," and it says an unsatisfied buyer may "ship it back for exchange only within 90 Nights." That wording offers an exchange rather than a refund, and the site does not say who pays the return freight. The warranty is 25 years, covering defects in materials and construction. Shipping is free across Canada and the United States, though the site notes that reduced rates apply compared to standard commercial shipping. Accessories usually ship via courier and may arrive separately from mattresses. Adjustable beds ship via professional freight to ensure proper handling. Customer service is available via phone at 1-800-914-4690 Monday through Friday 10am to 9pm Eastern Standard Time, via email at Sales@naturellemattress.com, or through online chat during business hours. The site states that the company holds customer privacy in high esteem and does not sell or share personal information. Online orders can be placed directly through the website or by phone with a representative. The site accepts Visa, MasterCard, American Express, and Discover credit cards online, and also accepts direct transfer checks when ordering by phone.

What Remains Unanswered

The site does not specify delivery timelines for made-to-order or pre-made mattresses, which is significant for someone planning a purchase or coordinate with home renovations. While the brand emphasizes organic certification and sustainability, specific layer thicknesses, foam densities, and coil structures are not published, making it difficult for a technically minded shopper to compare construction against competitors. The site does not detail the specific process behind the dual-comfort system mentioned for the Original and Original Plus models or explain what that system actually entails mechanically. The site does not publish exact measurements or dimensions for mattress sizes beyond standard industry sizes like twin or queen. While the brand mentions a distribution network, the site does not clarify which partner retailers stock each model or how to locate a showroom in your area without calling. The adjustable bed pricing is listed starting at 1,599 Canadian dollars, but no details on features or construction are provided on the site. The brand does not specify whether the 90-night comfort guarantee covers damage from normal use or only manufacturing defects. While customer testimonials reference waking without back or shoulder pain, the site does not make those claims directly, instead focusing on the material qualities and letting the latex speak for itself.

The Bottom Line

Naturelle appeals to Canadian buyers and North American customers seeking genuine organic latex from a long-established brand with over 4 decades of family history. The 25-year warranty and GOLS certification on the latex itself provide real peace of mind on durability and material quality. The 90-night trial is sufficient to determine if the mattress suits you, and the brand's transparency about adjustment periods is refreshing. The price point from 750 to 1,299 Canadian dollars sits in the premium range, reflecting the cost of certified organic materials. The main limitation is the lack of detailed construction transparency and delivery timeline information, which matters if you need your mattress on a specific date. For someone in Canada or the northern US who prioritizes organic materials and has time to trial a mattress, Naturelle delivers on its promise of handcrafted organic latex with minimal chemistry.